Apple is set to unveil a wide range of updates at its annual WWDC 2025 conference, scheduled for June 9–13, with a strong focus expected on operating system upgrades and a more unified system experience. But according to analysts, the biggest spotlight will be on its artificial intelligence ambitions. Apple needs to make a significant impression when it comes to AI – both to meet rising consumer expectations and to catch up with competitors in the rapidly evolving space.
Analysts from Counterpoint Research highlight that Apple must deliver meaningful advancements or present a compelling narrative to justify its delayed AI rollout. One of the most anticipated announcements is expected to be “Apple Intelligence 2.0,” which could mark a major leap in the company’s AI strategy. Key upgrades may include features like on-device AI capabilities, seamless cloud-based services, personal context awareness, ecosystem-wide AI integration, and broader customization options.
A recent Counterpoint study found that 84% of iPhone users are willing to pay for Apple Intelligence – signaling strong consumer interest in premium AI-driven features. The report also suggests that the tech world and Apple’s user base alike are hoping for breakthrough software innovations at this year’s event.
“WWDC 2025 is shaping up to be a defining moment,” Counterpoint noted. “While system-wide visual and functional updates are expected, Apple Intelligence will likely take center stage as Apple doubles down on its AI roadmap.”
The broader industry is in the midst of an “Agentic AI” arms race, where devices are no longer just tools for communication, but are evolving into intelligent, autonomous digital companions. Apple has the potential to deliver an Agentic AI experience through a deeply integrated and more context-aware Siri – something that could give the company an edge in the GenAI-powered smartphone era.
There will also be high expectations around on-device intelligence, deeper Siri functionality, and stronger context-awareness – all delivered while maintaining Apple’s hallmark commitment to privacy and security. Apple’s service revenues, particularly through its Apple One subscription bundle, continue to show strong growth. iCloud remains one of the most essential services in Apple’s ecosystem.
As Apple continues to position itself as a privacy-first brand, any AI features introduced will be scrutinized through the lens of data security – something the company is likely to highlight prominently in its WWDC 2025 announcements.
Ayush Kumar Jaiswal is a writer and contributor for MakingIndiaAIFirst.com, a platform dedicated to covering the latest developments, trends, and innovations in artificial intelligence (AI) with a specific focus on India’s role in the global AI landscape. His work primarily revolves around delivering insightful and up-to-date news, analysis, and commentary on AI advancements, policies, and their implications for India’s technological future.
As a tech enthusiast and AI advocate, Ayush is passionate about exploring how AI can transform industries, governance, and everyday life. His writing aims to bridge the gap between complex AI concepts and a broader audience, making AI accessible and understandable to readers from diverse backgrounds.
Through his contributions to MakingIndiaAIFirst.com, Ayush strives to highlight India’s progress in AI research, startups, and policy frameworks, positioning the country as a leader in the global AI race. His work reflects a commitment to fostering awareness and dialogue around AI’s potential to drive economic growth, innovation, and societal impact in India.
For more of his work and insights on AI, visit MakingIndiaAIFirst.com.
