Apple has recently launched its new iPhone 17 series, and among all the variants, the iPhone 17 Pro in Cosmic Orange has emerged as the most popular. However, a number of users have taken to social media platforms to complain that their device’s color is gradually changing—from vibrant orange to a pink or rose-gold hue. This unexpected issue has sparked concern among users, with many sharing their experiences on Reddit and X (formerly Twitter). In response, Apple has also released guidance on how to properly maintain and protect the device’s color.
iPhone 17 Pro’s Color Fades in Just Four Days
According to users, the color fading is most noticeable around the aluminum frame and camera module of the device. It all began when a Reddit user named “DakAttack316” reported that their iPhone 17 Pro Max started showing a pinkish tint within just a few days of use. Most users noted that the glass back panel of the phone retains its original color, but the metallic frame is slowly developing a pinkish tone. Some even claimed that the color faded within four days, despite keeping the phone inside an official Apple clear case.
Why Is the iPhone 17 Pro Losing Its Color?
Apple addressed the issue in a new support document, warning users not to clean their iPhones with any products containing hydrogen peroxide or bleach. Instead, the company recommends using 70% isopropyl alcohol, 75% ethyl alcohol, or Clorox Disinfecting Wipes for cleaning. The phone should then be gently wiped with a slightly damp, lint-free cloth. Apple also cautioned users to avoid letting moisture enter any ports or submerging the device in any cleaning liquid.
What Does Apple Say About User Complaints?
According to materials experts, the color shift in the Cosmic Orange iPhone 17 Pro may be linked to the anodizing process used on its aluminum frame. During this process, a colored dye is sealed into the oxide layer of the metal. If that layer is exposed to UV light or certain chemicals, the dye can gradually fade or alter in hue. Interestingly, this issue appears to affect only the Cosmic Orange variant, as no similar complaints have been reported for the Titanium or Blue models.
Although Apple has not issued an official statement yet, several users claim that Apple Support replaced their affected devices, suggesting that the company is taking the matter seriously.
Overall, while the iPhone 17 Pro Cosmic Orange remains one of the most striking additions to Apple’s lineup, the recent reports of color fading have raised valid concerns among customers—especially those who value the aesthetic appeal of their premium devices.
Ayush Kumar Jaiswal is a writer and contributor for MakingIndiaAIFirst.com, a platform dedicated to covering the latest developments, trends, and innovations in artificial intelligence (AI) with a specific focus on India’s role in the global AI landscape. His work primarily revolves around delivering insightful and up-to-date news, analysis, and commentary on AI advancements, policies, and their implications for India’s technological future.
As a tech enthusiast and AI advocate, Ayush is passionate about exploring how AI can transform industries, governance, and everyday life. His writing aims to bridge the gap between complex AI concepts and a broader audience, making AI accessible and understandable to readers from diverse backgrounds.
Through his contributions to MakingIndiaAIFirst.com, Ayush strives to highlight India’s progress in AI research, startups, and policy frameworks, positioning the country as a leader in the global AI race. His work reflects a commitment to fostering awareness and dialogue around AI’s potential to drive economic growth, innovation, and societal impact in India.
For more of his work and insights on AI, visit MakingIndiaAIFirst.com.
